As the pace of modern urban life continues to accelerate, people's need to cope with rainy days has become more urgent. In this context, a seemingly inconspicuous disposable PE raincoat is gradually transforming from an outdoor emergency product to a "necessity" widely used in urban commuting, public activities and daily life.
The pace of life of urban commuters is extremely fast. Especially in big cities, traffic congestion, unpredictable weather and work pressure make people cherish every minute and every second of time. The emergence of disposable PE raincoat just solves this problem. In the face of a sudden heavy rain, compared with bulky umbrellas or raincoats, the lightness and convenience of disposable PE raincoat quickly made it the choice of many urban people.
Compared with traditional raincoats, the biggest advantage of disposable PE raincoats is disposable PE raincoat. It is light in weight and small in size, and can be easily put into a bag or trouser pocket and taken out for use anytime and anywhere. For those who need to walk, ride, or work outdoors frequently, traditional rain gear can no longer meet their needs. Especially when faced with sudden heavy rain, traditional rain gear may cause troubles such as inconvenience in carrying, inconvenience in holding, and incomplete coverage. The disposable PE raincoat, with its unique design, makes it easier to wear, solving the pain point of "urgent need when the rain comes".
As the use of disposable PE raincoats becomes more and more common, its consumption scenarios are also expanding. At first, it was only used as an emergency item for travel or outdoor activities, but now it has penetrated into more scenarios such as daily commuting, express delivery, public activities, street vendors, etc. In addition to office workers and students, high-frequency outdoor practitioners such as shared bicycle users, deliverymen, and couriers have also become important consumer groups for disposable PE raincoats. Not only do they need to deal with sudden rain at any time, but due to the high intensity of work and frequent travel, traditional rain gear is easily limited. Disposable PE raincoats have become their choice because of their ready-to-use and no need to be washed.
In recent years, disposable PE raincoats have gradually become a must-have rainproof tool for public events, exhibitions, sports events, music festivals and other occasions. Many event organizers will provide customized brand raincoats in advance, which not only meets the rainproof needs of on-site personnel, but also becomes an innovative way for sponsors or brand marketing. For example, during music festivals or open-air concerts, in the face of sudden rain, event organizers usually prepare enough disposable PE raincoats. These raincoats not only effectively guarantee the comfort of the audience, but also often print the name of the event or the brand LOGO of the sponsor, becoming part of the brand promotion.
An important factor in the widespread popularity of disposable PE raincoats is the diversification of purchasing channels. With the development of e-commerce platforms, consumers are no longer restricted by geographical location and can buy disposable raincoats almost anywhere. From subway stations, convenience stores, supermarkets to food delivery platforms, the ubiquitous retail channels enable consumers to buy this "emergency supplies" anytime, anywhere. In addition to the convenient way to obtain, low price is also the core factor that makes disposable PE raincoats a rigid demand. The price of disposable PE raincoats is generally between 2 yuan and 5 yuan, which hardly takes up the budget of consumers. It can even be said that it is almost the "least expensive rain protection option". Whether it is a consumer who travels occasionally or a courier who rides every day, such a price makes disposable PE raincoats a standard in their daily lives.